Together our results suggest that creative artists can use product differentiation and market segmentation strategies to compete with freely available copies of their content. With respect to the impact of piracy on sales, we use the television broadcast as an exogenous demand shock and find that the availability of pirated content at the time of broadcast has no effect on post-broadcast DVD sales gains. com and illegal downloads for those movies that are available on BitTorrent at the time of broadcast. With respect to the impact of movie broadcasts on piracy and sales, we find that movie broadcasts on over-the-air networks result in a significant increase in both DVD sales at Amazon. Our data include all movies shown on over-the-air and cable television during an eight-month period in 2005-2006. ![]() We do this by studying the impact of movie broadcasts on DVD demand and the impact of piracy availability at the time of broadcast on DVD demand. We examine competition between "free" and paid video content in two important contexts: the impact of legitimate free distribution in one channel on sales through paid channels, and the impact of illegitimate free distribution in pirated channels on sales through paid channels. This issue has gained renewed importance recently with the advent of new digital video recording and distribution technologies, and the widespread availability of Internet piracy. Competing with free is particularly concerning for movie studios, whose content may be more prone to single-use consumption than other industries such as music. The creative industries have frequently expressed concern that they can't compete with freely available copies of their content.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |